PR & Marketing Director (Fully Remote)

Job description

Optimal is a leading online publisher of higher education and online learning. We use data to help people make better decisions about their higher education and their careers. We are presently seeking a highly-skilled Director of PR & Marketing. Our ideal candidate is a team-oriented, motivated, and self-directed marketing professional. The right candidate must demonstrate outstanding leadership, be a strong and effective communicator, and have a proven track record of increasing visibility and organic traffic of a large, consumer-oriented website. This role reports directly to the CEO.

Essential Functions:

  • Create and implement the marketing and branding strategy for the company
  • Organize all corporate communications, including press releases and other media needs

  • Develop and lead the marketing outreach team, including hiring, training, workloads, schedules, and goal setting in a cost-effective manner

  • Spearhead efforts to increase SEO visibility for the products

  • Work with cross-functional teams in developing and executing segment and brand strategies, programs, and tactics that consistently and effectively deliver messages across brands

  • Generate content ideas for publication


Knowledge and Experience:

  • Education: Bachelors in Marketing, Communications, Business or relevant field preferred

  • Minimum work experience: 7 years with verifiable leadership experience in marketing or public relations field

  • Proven project management skills

  • Strong passion for relationship-building, creative storytelling, and bringing a brand to life through communications

  • Well-versed in using SEO tools and strategies

  • Must work well in a virtual environment

  • Highly organized with the ability to meet deadlines, establish priorities, and work effectively under pressure

  • Must have excellent written and verbal communication, grammar, and attention to detail

Title: PR & Marketing Director

Position Type: Full-time

Compensation/Salary: Competitive DOE

Benefits: Profit-based bonuses; health, dental, and vision insurance; 401(k) retirement contributions; competitive & flexible vacation policy (up to 6 weeks with seniority); tuition reimbursement program.; charitable match & volunteer hours.

Our waterfront office is located in downtown Kirkland, WA. Prior to COVID, we kept our kitchen fully stocked, played ping pong and pool, built an impressive collection of board games, and loved interacting with our troop of quirky office dogs. We are working remotely during COVID but continue to find ways to support one another through online activities, such as small group lunches, themed happy hours, and social Slack channels. We've even had a few masked-up outdoor gatherings for frisbee golf and apple picking. And yes, those quirky dogs—and now cats!—make occasional virtual appearances. We have opened all positions to be fully remote, so if and when the local team returns to the office, you can join us from anywhere virtually. We hope you'll consider becoming a part of our team at Optimal.

Optimal's policy is to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, national origin, genetic information, or any other characteristic protected by law. Optimal prohibits any such discrimination or harassment.